A Quick Guide to Boosting Link Popularity

The more quality content you have on your site; the more likely other sites will link to yours; which results in higher "link popularity" which means appearing higher on the SERPs (Search Engine Results Pages).

Choose one keyword that best captures the content of your site and that is used frequently by searchers but is not already on a zillion sites. Wordtracker.com is the best tool to discover keywords that meet those criteria. Just pay for one day's use.

Use that keyword periodically throughout your site, especially in the first Headline, in the first 90 characters, in the Title METATAG (also the Keyword and Description METATAGs).

Suggest text for others to use when linking to your site: Use your keyword in that text. For example, the primary keyword for my primary company's site is "usana vitamins" so I suggest people link to me as follows:

"Save up to 45% on USANA Vitamins"

When your primary keyword is used in the referring link, it also helps boost your site in the SERPs.

Submit your site to "niche directories," i.e., directories relevant to your site's content. StrongestLinks.com has a nice list of general and specialized directories. It is sometimes worth it to pay for listings, depending on your overall Internet marketing strategy, profit margins, team building approach, etc.

I've used the above approaches to gradually climb up the SERPs so that "usana vitamins" is first or second on Yahoo and MSN and bounces around from #1 to #9 on Google, which is real quirky these days.

All of the above will not work if you do not have the kind of content people are looking for when they use your primary keyword to search the 'Net.

For more information, check out the nine (9) free e-books on this site (be sure to scroll all the way down the page to see all 9 of them).