Great Viral Marketing video

This funny video is a great example of viral marketing. It's already on YouTube and will no doubt bring the company tons of free publicity.

The company recognized a growing social trend--shaving more than just the face in the case of men or just the legs and underarms in the case of women--and capitalized on it by developing a "body shaver" for those . . . sensitive spots.

But how to advertise it? This video is their answer to that question. It's a brilliant piece of marketing.