Seth's Blog: Brand as mythology

Excellent post by Seth Godin on what it takes to create a powerful brand. The answer might surprise you.

Is it Coolness? Flash? Tons of advertising? No, none of those.

The brand must be spiritual. Read more.

Here's a link to the book: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

USANA Takes #1 in Top 50 Ranking

For the second week in a row, USANA Health Sciences was ranked #1 in Kim Klaver's compilation of the Top 50 Network Marketing Companies.

USANA moved past Avon last week and appears to have a hold on first place based on the trend.

Click here for information on USANA.

Great Viral Marketing video

This funny video is a great example of viral marketing. It's already on YouTube and will no doubt bring the company tons of free publicity.

The company recognized a growing social trend--shaving more than just the face in the case of men or just the legs and underarms in the case of women--and capitalized on it by developing a "body shaver" for those . . . sensitive spots.

But how to advertise it? This video is their answer to that question. It's a brilliant piece of marketing.